Malaysian bank eyes the affluent

A new Malaysian player in Cambodia’s expanding banking sector aims to capture the “emerging affluent” with its mobile and online services. Malaysian-based Hong Leong Bank will begin operating in Phnom Penh today, with a branch on Street 214. Joe Farrugia, CEO of Hong Leong Bank Cambodia, said yesterday the company will establish internet and mobile service platforms in early 2014 that cater to the expanding middle class. … The National Bank of Cambodia (NBC) said that Hong Leong will be the 34th commercial bank in Cambodia. …

http://www.phnompenhpost.com/2013070866710/Business/malaysian-bank-eyes-the-affluent.html